Privacy Policy

Last updated: October 2025

1. Information We Collect

We collect information you provide directly to us, such as when you:

  • Fill out our contact form
  • Schedule a consultation
  • Subscribe to our newsletter
  • Communicate with us via email or phone
  • Opt-in to receive SMS messages

This information may include your name, email address, phone number, company name, and any other information you choose to provide.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Respond to your inquiries and provide customer support
  • Send you technical notices, updates, and administrative messages
  • Communicate with you about products, services, and promotional offers
  • Send SMS messages and text communications (with your consent)
  • Monitor and analyze trends, usage, and activities

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy. We may share your information:

  • With service providers who assist us in operating our website and conducting our business
  • When required by law or to protect our rights
  • In connection with a merger, acquisition, or sale of assets

3.1. SMS Data and TCPA Compliance

When you provide your phone number and consent to receive SMS messages, we collect and process this information in compliance with the Telephone Consumer Protection Act (TCPA) and other applicable regulations.

SMS Consent and Opt-In

  • We only send SMS messages to individuals who have provided explicit consent
  • Consent must be clear, unambiguous, and obtained through affirmative action
  • We maintain records of consent including timestamp, method of consent, and opt-in source
  • Consent is specific to SMS communications and separate from other marketing consent

SMS Data Collection

For SMS services, we may collect:

  • Phone numbers (with area code)
  • Consent timestamps and methods
  • SMS delivery and engagement data
  • Opt-out requests and timestamps
  • Message content and scheduling information

TCPA Compliance

We comply with TCPA requirements including:

  • Obtaining prior express written consent before sending marketing SMS messages
  • Providing clear opt-out mechanisms in every SMS message
  • Honoring opt-out requests immediately (within 10 business days)
  • Maintaining "Do Not Call" lists and respecting them
  • Including our business name and contact information in SMS messages
  • Limiting SMS frequency to reasonable business hours

SMS Opt-Out Rights

You have the right to:

  • Opt-out of SMS messages by replying "STOP" to any message
  • Opt-out by calling us at the number provided in SMS messages
  • Opt-out by emailing us at ethan@grottodigital.com
  • Request confirmation that your opt-out request has been processed

Once you opt-out, we will stop sending SMS messages to your number within 10 business days, except for transactional messages required to complete a business transaction you initiated.

SMS Data Retention

We retain SMS-related data including consent records, opt-out requests, and message logs for a minimum of 4 years to comply with TCPA record-keeping requirements and for business purposes. After this period, data may be deleted unless required for legal compliance.

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

5. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie settings through your browser preferences.

6. Your Rights

You have the right to:

  • Access and update your personal information
  • Request deletion of your personal information
  • Opt-out of marketing communications (including SMS)
  • Withdraw consent for data processing
  • Request confirmation of SMS opt-out processing
  • Access records of SMS consent and opt-out requests

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: ethan@grottodigital.com

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.